In previous courses, we have focused a lot on how to develop powerful contents that are likely to shift the hearts and minds of your target groups. Now that you have built the perfect campaign items, the objective is to have the world read, watch or listen.
This course provides a few easy and important recommendations on how to achieve this amplification of your campaign and includes a detailed roadmap to build a comprehensive plan.
Objectives
With experts from Social Movement Technologies, this course will look into
- What we can learn about amplification from opponents to acceptance of diversities in sexual orientations and gender identities (SOGI)
- What we can do to avoid their attacks
- Effective tactics to get our messages out
- Examples of effective amplification techniques from campaigns for sexual and gender diversities
How it works:
Unlike other courses, this one comes mostly in video format. Each video is followed by a short comprehension quiz, and resources related to the video to help you dig further into the topic.
As usual, you will be able to go through the content at your own pace, coming back to where you left off anytime you want.
When you enroll, a notebook is automatically created on the right-hand side of your screen. You can copy/paste content from the course or type your own notes. This notebook can be downloaded in pdf format at any time by opening the notes menu.
Course overview
Lesson 1:
Use of humour and satire
Lesson 2:
Countering trolling
Lesson 3:
Influencer-driven amplification
Lesson 4:
Jailbreaking
Lesson 5:
Your amplification plan
