Campaign Communication

As a campaigner, you have a vision of what change you want to see in the world.

Public campaigning is one of the ways to make this change happen. You might want to campaign to fight your opponents, convince new audiences, or mobilise audiences that already support your cause.

Each of these objectives requires specific communication strategies

This course is a 10-lesson journey to get you through the basics of public campaign communication.

It will help you to choose the right approach for various target groups, develop effective communication strategies and messages for each target, and reach out to your target groups. Some lessons in this course are developed in more depth in our other courses. Please check them out once you have finished this initial course.

This course will develop your skills to:

Identify the right approach for different types of targets

Create a deep understanding of your target audiences

Build messages that change hearts and minds

Mobilise your supporters

Reach your audiences on social media

Harness the power of storytelling


You will be able to go through the lessons at your own pace, coming back to where you left anytime you want.
Each lesson can be taken individually and includes exercises.
Exercises are not compulsory. You can choose to skip them, but we strongly advise you to take them.

When you enrol, you will automatically create a notebook. You can copy/paste content from the course or type your own notes. This notebook can be downloaded in pdf format at any time by opening the notes menu on the right hand side of your screen.

Lesson Plan

Lesson 1

What is Public

Lesson 2

Communications basics

Lesson 3

Campaign objectives

Lesson 4

Campaign objective:

Lesson 5

Campaign objective:

Lesson 6

Campaign objective:

Lesson 7

Campaign objective:

Lesson 8

Reaching your target group

Lesson 9


Lesson 10

Test and evaluate

Accessing the Sogicampaigns courses requires a one-time registration. Once you are registered you can enroll for all our courses with a simple click