Whatever your objective, the essential rule in campaigning is that you should never base your work on your own assumptions, but instead conduct research to investigate your target group.
This is the case even when you try to mobilise your own community, most of whom are not activists like you and will react very differently to messages that you personally might find very convincing yourself.
Movement Advancement Project - Communications Campaigns Best Practices
Objectives
This is a 2-lesson course that will touch upon:
What should research focus on?
The essential research methods
HOW DOES IT WORK?
You can work through the lessons at your own pace, picking up where you left off anytime you want.
Each lesson can be taken individually and includes exercises.
Exercises are not compulsory. You can choose to skip them, but we would strongly advise you complete them.
When you enroll, a notebook will automatically be created for you. You can copy/paste content from the course or type your own notes. The notebook can be downloaded in pdf format at any time by opening the notes menu on the right-hand side of your screen.
Lesson 1
What to research
Lesson 2
Research methods
This course was created with financial support from
