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Course contents
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Lesson 1 – Campaign Communication
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Looking back
Test your knowledge
Moving on
Lesson 2 – What are narratives?
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The iceberg
Nothing beats an example
Deep narratives
Where do narratives come from?
Practicing deep narratives
Moving on
Lesson 3 – How to identify narratives?
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What to look at: Stereotypes
Spot the stereotypes
What to look at: Language
What to look at: Visuals
What to look at: Values
Looking through the power lense
How to do research
Case study: the narrative of Choice
Narratives that impact representations of sexual and gender diversities
Case study: Trans athletes in the USA
Case study: Diversity in Cameroon
Moving on
Lesson 4 – Doing narrative work
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The difference with strategic communication
Choosing the narratives
Messaging your narratives
Case Study: language
Case study on sexual and gender diversities
Storytelling
Testing
Disseminate
What is your ecosystem?
Case Study: Trans rights in Spain
Narrative ecosytem: Trans athlete rights in the USA
Moving on
Lesson 5 – Evaluating narrative work
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Evaluating narratives
Indicator quiz
Moving on
Lesson 6 – What have you learnt?
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Comprehension quiz
Build the strategy process
A word of conclusion
Further resources
Closing off
Assessment Sheet
Narratives
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