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Course contents
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Lesson 1 – What are the basic tenets of good writing?
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What are the different types of writing?
Clear, simple, and precise
Interaction
Logical
Engaging
In practice
Congratulations
Lesson 2 – Planning & Strategising
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Stand out
Peg / Hook
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Timing
Contribute to the public discourse
Know the audience
Interaction
Congratulations
Lesson 3 – Getting Started – Structuring your article
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The skeleton
In practice
Interaction
Some other tools to get you started
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Lesson 4 – The main parts of the article
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Writing a headline
Interaction
Writing the lead: start with a bang!
Sub-topic: The summary lead
Sub-topic: The feature lead
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Sub-topic: Leads on leads
In practice
Crafting the body of the article: being impactful
Here are some ways to write a strong article
Conclusion: Not just a summary!
Interaction
Congratulations
Lesson 5 – Ethics in writing
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Ethical writing
Fair and accurate
Minimise harm
Be accountable and transparent
Be respectful
Interaction
Congratulations
Lesson 6 – Tools to enhance your writing
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Quotations
Other tools
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Lesson 7 – Final thoughts
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Find your style
Tips to becoming a better writer
Interaction
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References and further reading
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Congratulations
Assessment sheet
Writing for impact
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