PART 2. How does this apply to Conversion Practices?
Thinking about a campaign against Conversion Practices, you might want to target some of the following audiences. Of course, depending on your context there could be other categories as well.
Motivation
Concerns
Strategy
Parents
safety, reputation, family values
fear for child’s future, misunderstanding of LGBTQIA+ identities
show that acceptance strengthens family bonds
Health Professionals
reputation, safety, scientific proof
causing harm, need to help children/patients
provide clinical credibility for the harm caused by Conversion Practices
POLICY Makers
public image, social stability, international reputation
backlash from conservative groups
connect Conversion Practice bans to human rights commitments and public health
Youth ALLIEs
peer solidarity, social group cohesion, showcasing of values
peer critique, minority stress, pressure from parents, fear of being identified as LGBTQI+
mobilise peer-to-peer change and normalise acceptance
Teachers and School Administrators
student wellbeing, academic performance
pressure from parents, school reputation
link safety to better educational outcomes
Faith Leaders
spiritual care, community guidance
perceived conflict with doctrine
use values like compassion, sacred dignity, and community harmony
Community Elders
community harmony, respect for traditions and family values
communities are less tightly knit than before, respect for the elders is not a given
hold cultural authority: framing through tradition and harmony can be persuasive