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Home » Courses » Conversion Practices

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    Course Home Expand All
    Before we start
    1 Topic
    Activity: Grounding in Care
    Analyse the narrative landscape
    Have you heard of the “bootstrap narrative”?
    5 Topics
    Test your knowledge
    How does this apply to Conversion Practices?
    Topic: Narrative pitfalls
    Topic: Narrative pitfalls #2
    Activity: Defining Narratives
    Clearly identify the target audiences
    3 Topics
    Test your knowledge #2
    PART 2. How does this apply to Conversion Practices?
    Activity
    Strategies to neutralise opponents
    4 Topics
    Test your knowledge #3
    Topic: What do your opponents say about Conversion Practices?
    Topic: Countering messages on Conversion Practices
    Activity
    Strategies to persuade moveable middle audiences
    6 Topics
    Test your knowledge #4
    How does this apply to Conversion Practices? #4
    Topic: Structuring a persuasive message
    Activity
    Topic: Storytelling
    Activity
    Strategies to Mobilise
    4 Topics
    Test your knowledge #5
    Topic: Communication tactics: from humour to shock
    Topic: Relatability
    Activity
    Congratulations
    1 Topic
    Conversion Practices Course Certificate
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