Strategies to Mobilise
PART 1. What do our courses say?
- All your supporters are not at the same level. there are at least five very different types of supporters on what is called the ‘engagement ladder’
- Each type needs its specific strategy, and the ultimate aim of this strategy is to get people up the engagement ladder
- There are many useful tactics you can use to keep people engaged and to increase their engagement. Your campaign communications should experiment with a variety of tactics and see how they work for your targets
- To reach audiences, especially new ones, you can either make more efforts to attract them to your spaces, or you can go and meet them in the spaces where they already are
- When engaging with your audiences, you have to listen to them and find the common ground between you and them, to see how to create a dialogue with them, focusing on your shared values
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