PART 1. What do our courses say?

A clear audience profile is the foundation of any successful campaign. Without it, messages risk missing their target or only reaching those who are already supportive. Knowing your audience ensures that your message will resonate with the people who most need to hear it.

Audiences range from completely hostile to totally supportive. Each needs its own strategy. Supportive people need a mobilisation strategy; unsupportive people must be kept silent. In the middle, campaigns seek to change the hearts and minds of moveable people and persuade them to join our worldview. We will unpack these 3 major target audience types in later lessons

Change is always difficult. It makes it easier when you model a change journey and give examples of change.