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Course contents
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Before we start
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Activity: Grounding in Care
Analyse the narrative landscape
Have you heard of the “bootstrap narrative”?
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Test your knowledge
How does this apply to Conversion Practices?
Topic: Narrative pitfalls
Topic: Narrative pitfalls #2
Activity: Defining Narratives
Clearly identify the target audiences
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Test your knowledge #2
PART 2. How does this apply to Conversion Practices?
Activity
Strategies to neutralise opponents
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Test your knowledge #3
Topic: What do your opponents say about Conversion Practices?
Topic: Countering messages on Conversion Practices
Activity
Strategies to persuade moveable middle audiences
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Test your knowledge #4
How does this apply to Conversion Practices? #4
Topic: Structuring a persuasive message
Activity
Topic: Storytelling
Activity
Strategies to Mobilise
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Test your knowledge #5
Topic: Communication tactics: from humour to shock
Topic: Relatability
Activity
Congratulations
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Conversion Practices Course Certificate
Conversion Practices
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