TEST YOUR KNOWLEDGE 
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Aware —> People receive information that you expect will trigger them to comment, or at least like
Following —> People are explicitly invited to react, sign, and show support
Endorsing —>People are invited to submit contributions that will be compiled into a campaign product, such as a global poster
Contributing —>People are invited to submit ideas for actions, slogans, logos, etc.
Owning —> People are invited to attend public events as participants where the public can interact with them.
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Question 1 of 1
1. Question
Click and drag to match each category of supporter with the action that might be most relevant for them in order to move them up the ladder.
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- People receive information that you expect will trigger them to comment, or at least like
- People are explicitly invited to react, sign, and show support
- People are invited to submit personal contributions that will be compiled into a campaign product, such as a global poster
- People are invited to submit ideas for actions, slogans, logos, etc.
- People are invited to attend public events as participants where the public can interact with them.
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Aware/observing
People are interested in the cause and might be aware of your organisation. They are not yet connected with you.
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Following/Interested
People have connected with you. They agree to receive information from you. They provide their contact information or subscribe to your newsletter.
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Endorsing/interacting
People have taken a single-step or straightforward action with low risk or investment.
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Contributing/engaged
People have taken multi-step assignments or actions, representing significant contributions of time, money and/or social capital.
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Owning/committed
People have taken on-going and collaborative actions, representing major investments of time, money and social capital.
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