Take one of the above categories as an example and define one specific audience in each of the categories:
Opponents to Conversion Practices – Neutral – Allies (against Conversion Practices). For example: one hostile mother, one neutral mother, one supportive mother.

Define for each audience one “average” person, giving as much detail as possible about their demographic, their motivations, their values, their habits, etc. It could be someone you know well, but it could also be an imaginary profile.
Get creative and draw a picture of each person.