Factual counter-narrative.

For example, to counter the narrative that the Bible condemns same-sex relationships, you could make a video with a queer-friendly priest telling people what the Bible actually says and provide quotes.

The United Nations and associated human rights mechanisms have recognised that “Conversion Therapy” can amount to torture and cruel, inhuman, or degrading treatment. An official UN expert statement explicitly says that “so-called Conversion Therapy can amount to torture and should be banned” (UN Human Rights Office). Referencing this international Human Rights framing can strengthen the argument by highlighting that major global institutions define these practices as severe Human Rights violations.

Research is very important to build these messages, as is the careful choice of an authoritative messenger. An Italian campaign, for example, highlighted that the Italian Council of Psychologists formally opposed so-called Conversion Practices, affirming that: “Homosexuality is neither a pathology to be treated nor a sexual orientation to be altered. Any claim to the contrary constitutes a scientifically unfounded assertion and risks providing dangerous support to social prejudice.”

Sometimes, specific factual angles can be useful to shed a light on overlooked aspects and capture the attention of specific audiences. For example, a 2022 study by The Trevor Project and multinational research organization Cytel found that the practice of Conversion “Therapy” on LGBTQ young people costs the U.S. economy over $9 billion annually.