PART 1. What do our courses say?

Here are a few take-aways from our course on Campaign Communication, which we encourage you to follow in order to get the maximum benefit from this course:

• People who are undecided on your issue experience inner conflict. This is what makes them “moveable”
• Moveable people don’t react to pressure or to shaming
• Persuasion happens in two major ways: when people feel that the social norm is changing and they want to follow the trend; or when people realign their attitudes to be in coherence with their values
• Certain message patterns are more open to persuasion than others
• Personal stories are key for generating connections and empathy and therefore driving change. However, there is a crucial difference between a testimony of lived realities and a ‘Story”